{"id":2774,"date":"2025-10-01T13:52:59","date_gmt":"2025-10-01T10:52:59","guid":{"rendered":"https:\/\/riine.ee\/?p=2774"},"modified":"2026-01-29T14:34:34","modified_gmt":"2026-01-29T12:34:34","slug":"ettevotjad-kes-ei-pea-end-ettevotjaks","status":"publish","type":"post","link":"https:\/\/riine.ee\/en\/susteemne-juhtimine\/ettevotjad-kes-ei-pea-end-ettevotjaks\/","title":{"rendered":"Kui asutasid ettev\u00f5tte, aga end ettev\u00f5tjaks ei pea \u2013 see on sulle"},"content":{"rendered":"

Kui ma oma ettev\u00f5tte asutasin, ei tundnud ma ennast kui ettev\u00f5tjat. <\/span>Hinges olin ma <\/span>spetsialist<\/span>, kes vajas ettev\u00f5tet ainult selleks, et saaks teha seda, mida ma armastan.<\/span><\/p>\n

Aga ma ei n\u00e4inud ennast <\/span>asutaja<\/span>, <\/span>looja<\/span> v\u00f5i veel v\u00e4hem \u2013 <\/span>juhi<\/span> rollis.<\/span><\/p>\n

See on <\/span>klassikaline muster mikroettev\u00f5tluses ja vabakutselisuses<\/span>. Ettev\u00f5te justkui on, aga selle asutaja<\/span>\u00a0kohal pole mitte keegi<\/span> \u2013 v\u00f5i on seal inimene, kes ei ole oma loojapotentsiaali veel vastu v\u00f5tnud.<\/span><\/p>\n

 <\/p>\n

Kui ma teen, aga ei loo<\/span><\/strong><\/h6>\n

Igas ettev\u00f5ttes \u2013 ka k\u00f5ige v\u00e4iksemas \u00fche liikmelises ettev\u00f5ttes \u2013 on kohal teatud rollid:<\/span><\/p>\n

    \n
  • asutaja – s\u00fcsteemi looja, idee algataja ja s\u00fcsteemi energeetiline kese<\/span><\/li>\n
  • ettev\u00f5te\/projekt – s\u00fcsteem, kui elus tervik<\/span><\/li>\n
  • strateegia ja juhtimine – fookus ja otsused eesm\u00e4rgi saavutamiseks<\/span><\/li>\n
  • spetsialistid – s\u00fcsteemi p\u00f5hitegevus, kompetentside ja oskustega v\u00e4\u00e4rtuse loomine<\/span><\/li>\n
  • koosk\u00f5la meeskonnas – s\u00fcsteemi tasakaal, l\u00e4bipaistev ja austav kommunikatsioon. Usalduslik ja sujuv koost\u00f6\u00f6ruum.<\/span><\/li>\n<\/ul>\n

    Need ei ole lihtsalt ametikohad, vaid <\/span>s\u00fcsteemsed rollid<\/span>, mida keegi peab kandma. Kui <\/span>rollid j\u00e4\u00e4vad t\u00e4itmata<\/span> v\u00f5i <\/span>\u00fcks inimene t\u00e4idab mitut rolli, kuid ei v\u00f5ta m\u00f5nda neist vastu<\/span>, hakkab s\u00fcsteem \u201cs\u00fcmptomitena\u201d sellest m\u00e4rku andma.<\/span><\/p>\n

     <\/p>\n

    M\u00f5ned s\u00fcmptomid, et s\u00fcsteemis on m\u00f5ni roll t\u00e4itmata:<\/span><\/strong><\/h6>\n

    \u2022 Sul on <\/span>v\u00e4ga hea teenus<\/span>, kliendid on justkui valmis \u2013 aga midagi hoiab tagasi.<\/span><\/p>\n

    \u2022 Tegevused <\/span>takerduvad<\/span>, protsessid vajavad <\/span>liigset pingutust<\/span>.<\/span><\/p>\n

    \u2022 Midagi <\/span>ei voola<\/span>, justkui oleks n\u00e4htamatu pidur kogu s\u00fcsteemis.<\/span><\/p>\n

    \u2022 Ettev\u00f5te <\/span>ei kasva<\/span>, vaid j\u00e4\u00e4b elluj\u00e4\u00e4misre\u017eiimi.<\/span><\/p>\n

     <\/p>\n

    Ettev\u00f5te v\u00f5i loodud projekt teenindab alati asutaja eesm\u00e4rki<\/span><\/strong><\/h6>\n

    Kui <\/span>idee s\u00fcndis sinult<\/span>, oled <\/span>sina asutaja<\/span>.<\/span><\/p>\n

    Ja k\u00f5ik, mida sa m\u00f5tled, usud ja tunned \u2013 saab <\/span>selle ettev\u00f5tte n\u00e4rvis\u00fcsteemi osaks<\/span>.<\/span><\/p>\n

    S\u00fcsteem ei tee vahet \u2013 kas sa v\u00f5tad oma rolli vastu v\u00f5i mitte.<\/span><\/p>\n

    Ta lihtsalt peegeldab seda, mis on hetkel kohal.<\/span><\/p>\n

    Kui sa oled samal ajal asutaja, spetsialist ja n\u00e4iteks ka turundaja, siis k\u00f5ik need rollid m\u00f5jutavad seda, <\/span>kuidas sa ennast koged ja millest juhindud<\/span>. See m\u00e4\u00e4rab \u00e4ra, <\/span>kui n\u00e4htav, loov ja usaldusv\u00e4\u00e4rne su ettev\u00f5te v\u00e4lja paistab<\/span> \u2013 ja mida kliendid selle toodete ja\/v\u00f5i teenuste kaudu tajuvad.<\/span><\/p>\n

     <\/p>\n

    Isiklik n\u00e4ide minu teekonnalt<\/span><\/strong><\/h6>\n

    Minu ettev\u00f5tlusteekond sai alguse s\u00fcgavast sisemisest kutsest toetada <\/span>spetsialistide potentsiaali<\/span>. Soovisin, et nad:<\/span><\/p>\n

      \n
    • kestaksid<\/span>,<\/span><\/li>\n
    • panustaksid oma <\/span>loomulikes tugevuses<\/span>,<\/span><\/li>\n
    • looksid v\u00e4\u00e4rtust viisil, mis <\/span>teenib neid endid ja \u00fchiskonda<\/span>.<\/span><\/li>\n<\/ul>\n

      Minu viis seda teha<\/span>:<\/span><\/p>\n

      \u201c<\/span>Ma panustan ainult sellesse, mis loob p\u00e4riselt v\u00e4\u00e4rtust \u2013 inimesele, kogukonnale ja planeedile.\u2019\u2019<\/p>\n

      Aga seda on v\u00f5imalik j\u00e4rgida vaid siis, kui <\/span>mina ise olen kohal k\u00f5igis rollides<\/span>, mida ma oma ettev\u00f5ttes t\u00e4idan.<\/span><\/p>\n

       <\/p>\n

      N\u00e4ide elust: kui asutaja ei ole kohal<\/span><\/strong><\/h6>\n

      \u00dcks projekt, milles olen osaline, s\u00fcndis <\/span>minu initsiatiivist<\/span> \u2013 kuid kuna ma v\u00e4\u00e4rtustan v\u00e4ga koost\u00f6\u00f6d ja ei vaja \u201cauhindu\u201d, viisin ennast sisemiselt tahaplaanile. Ma ei julgenud tunnistada, <\/span>et olen selle s\u00fcsteemi looja. M<\/span>a <\/span>n\u00e4gin ja tajusin vajadust<\/span> ning t\u00f5in inimesed kokku.<\/span><\/p>\n

      Kui me l\u00f5puks uurisime seda s\u00fcsteemsest vaatenurgast, sai mulle selgeks:<\/span><\/p>\n

      Ma ei olnud asutaja kohal, seet\u00f5ttu ei olnud ka projekt t\u00e4ielikult oma voos.<\/span><\/p>\n

       <\/p>\n

      Et seista <\/span>asutaja kohal<\/span>, t\u00e4hendab v\u00f5tta vastu:<\/span><\/strong><\/h6>\n
        \n
      • vastutus – igal s\u00f5nal ja teol on m\u00f5ju, mis k\u00e4ivitab midagi<\/span><\/li>\n
      • looja v\u00e4gi – l\u00e4bi minu tulnud impulsi saab loodud midagi, mis j\u00f5uab rohkemate inimesteni, kui ainult mina ise.<\/span><\/li>\n
      • oma greatness –<\/em><\/span>\u00a0mitte kui t\u00e4htsusetunne, vaid kui vastuv\u00f5etud loomine<\/span><\/li>\n<\/ul>\n

         <\/p>\n

        Aga ma ei taha olla \u201cliiga t\u00e4htis\u201d\u2026<\/span><\/strong><\/h6>\n

        See on olnud \u2013 ja on ilmselt veel m\u00f5nda aega \u2013 minu suurim sisemine t\u00f6\u00f6.<\/p>\n

        Hirm tunduda liiga t\u00e4htis v\u00f5i v\u00f5tta oma rolli liiga t\u00f5siselt \u2013 on sageli takistanud mul p\u00e4riselt vastu v\u00f5tta seda, mida ma olen juba loonud.<\/p>\n

        Mida enam ma seisan oma loomingu alguspunktis \u2013 asutaja kohal \u2013, seda rohkem saan toetada spetsialiste, kliente ja tiime. Seda v\u00e4hem sean takistusi k\u00f5igele sellele, mis ootab oma aega, et ellu tulla, kasvada ja luua t\u00e4hendust viisil, mis teenib tervikut.<\/p>\n

        Just siis valmivad s\u00fcsteemid, mis ei j\u00e4\u00e4 kinni elluj\u00e4\u00e4misse, vaid liiguvad kasvamise ja kestva v\u00e4\u00e4rtuse loomise suunas.<\/p>\n

         <\/p>\n

        N\u00fc\u00fcd ma k\u00fcsin sinult:<\/span><\/strong><\/h6>\n
          \n
        • Kas oled enda ettev\u00f5ttes <\/span>looja kohal<\/span> v\u00f5i pigem <\/span>t\u00e4ideviija<\/span>?<\/span><\/li>\n
        • Millist rolli sa <\/span>ei ole julgenud<\/span> t\u00e4ielikult vastu v\u00f5tta?<\/span><\/li>\n
        • Mis muutuks, kui sa <\/span>seisaksid n\u00e4htavalt oma loomingu keskel<\/span>?<\/span><\/li>\n<\/ul>\n

           <\/p>\n

          Kuidas edasi?<\/span><\/strong><\/h6>\n

          Kui see postitus sind k\u00f5netas, siis:<\/span><\/p>\n

            \n
          • peegelda<\/span>, kus sa praegu oma s\u00fcsteemis seisad,<\/span><\/li>\n
          • m\u00f5tle, millist rolli sul on olnud raske vastu v\u00f5tta,<\/span><\/li>\n
          • v\u00f5i <\/span>kirjuta mulle<\/span>, kui tahad uurida \u2013 kuidas oma ettev\u00f5te v\u00f5i projekt, kui s\u00fcsteem, p\u00e4riselt t\u00f6\u00f6le panna.<\/span><\/li>\n<\/ul>\n

             <\/p>\n

            Kui sina seisad oma loomingu alguspunktis, tekib sellel j\u00f5ud, mis kannab kasvu ja kestvust.<\/em><\/p>\n

            Riine<\/p>","protected":false},"excerpt":{"rendered":"

            Kui ma oma ettev\u00f5tte asutasin, ei tundnud ma ennast kui ettev\u00f5tjat. Hinges olin ma spetsialist, kes […]<\/p>\n","protected":false},"author":1,"featured_media":2775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,34,36],"tags":[],"class_list":["post-2774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-susteemne-juhtimine","category-arinipid","category-sustemne-too"],"jetpack_featured_media_url":"https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud.png","uagb_featured_image_src":{"full":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud.png",1920,1080,false],"thumbnail":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-150x150.png",150,150,true],"medium":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-300x169.png",300,169,true],"medium_large":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-768x432.png",768,432,true],"large":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-1024x576.png",1024,576,true],"1536x1536":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-1536x864.png",1536,864,true],"2048x2048":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud.png",1920,1080,false],"trp-custom-language-flag":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud.png",18,10,false],"woocommerce_thumbnail":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-500x500.png",500,500,true],"woocommerce_single":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-600x338.png",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/riine.ee\/wp-content\/uploads\/2025\/10\/Omanikud-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"riineaidberg","author_link":"https:\/\/riine.ee\/en\/author\/riineaidberg\/"},"uagb_comment_info":0,"uagb_excerpt":"Kui ma oma ettev\u00f5tte asutasin, ei tundnud ma ennast kui ettev\u00f5tjat. Hinges olin ma spetsialist, kes […]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/posts\/2774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/comments?post=2774"}],"version-history":[{"count":5,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/posts\/2774\/revisions"}],"predecessor-version":[{"id":2785,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/posts\/2774\/revisions\/2785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/media\/2775"}],"wp:attachment":[{"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/media?parent=2774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/categories?post=2774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riine.ee\/en\/wp-json\/wp\/v2\/tags?post=2774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}